So, about a year ago I registered dontthinkrun.com and posted a few Nike+ runs. Lots of people say they like to use their running time to think, while I don’t want to think about crap, I just want to run. (I also thought it would make a good place for a game I haven’t made yet in which you have no weapons and super fast zombies chase you, so the entire purpose is simply to run quickly, avoid obstacles and don’t get eaten). Anyway. About a week ago I see a banner ad from Nike with their new running slogan - “Don’t Think. Run.” I figure it was a one-off web promotion until I hit up a Nike store in Orlando and BOOM, it is all over the place.
I’m thinking of sending them a Cease & Desist. I will indicate that clearly they are creating confusion with my own running-based website and that I am entitled to damages caused by said confusion. Pretty sure it is going to work. I mean, what could go wrong?
